Recently, at the "Empowering Rural Revitalization Season, 2024 Sailing Ceremony and the Second National Rural Revitalization Summit Forum", China Youth Travel Service won the "2023 National Outstanding Case of Rural Revitalization" with its active exploration and important practice in the fields of serving the rural revitalization strategy, participating in the East-West collaboration and supporting social forces to participate in the assistance work for many years.

In recent years, as a leading domestic tourism central enterprise listed company, CYTS has always kept in mind the original intention of "entrepreneurship for the party and service for the people", playing an important role in serving national strategies, ensuring and improving people's livelihood, developing the real economy and other fields. Especially in the aspect of serving rural revitalization, it adheres to the integration of the primary, secondary and tertiary industries as the core, and comprehensively supports the development of rural cultural tourism.

In Jiaxing, Zhejiang, it is striving to build the "cover" of the Jiangnan water town - Wuzhen scenic spot, and then build the benchmark project of rural revitalization - Wucun; in Miyun, Beijing, it is leading the construction of Gubei Water Town scenic spot, becoming the premier comprehensive international tourist resort destination in North China; in Anji, Zhejiang, it is using the "village co-construction" model to help Lujia Village build a new comprehensive industrial planning design and upgrading; in Yujiang, Jiangxi, it is systematically implementing the "rice-oil" whole industry chain demonstration project, driving labor employment, land circulation, agricultural machinery and housing rental income of nearly ten million yuan; in Wuzhishan, Hainan, it is building the Mauna village cultural tourism project with high standards to create a "water-filled tropical rainforest tourist resort", which has won the honorary titles of "National Key Village for Rural Tourism" and "Typical Case of Rural Revitalization" in the third batch of Hainan Province.

The year 2024 marks the 75th anniversary of the founding of the People's Republic of China and is a crucial year for implementing the 14th Five-Year Plan. Focusing on the goal of "integrated industrial development and comprehensive rural revitalization", in order to further tap into the resources of rural tourism destinations, publicize typical cases and advanced experiences of rural revitalization, China Youth Travel Service and Xinhua Net have fully utilized their advantages of "comprehensive service for the whole chain of cultural tourism" and "world-class full-media communication", jointly initiated the "Discover the Most Beautiful Rural Tourism Destinations" action to empower rural revitalization, gathered industry forces, displayed rural style, promoted traditional culture, assisted industrial revitalization, created landmark famous products, and provided a characteristic work path and systematic solution in the field of "cultural tourism + media" to comprehensively assist rural revitalization.

A special "Exhibition of Famous, Excellent and Special Agricultural Products" was set up at the event. China Youth Travel Service and China Youth United International Travel Service, the county-level agricultural industry chain integration and operation company under the China Youth Travel Service, played their professional advantages, selected nearly 100 kinds of agricultural products directly supplied from Xintian County, Yongzhou City, Hunan Province, Xinhua County, Loudi City, Guzhang County, Xiangxi Tujia and Miao Autonomous Prefecture, Yujiang District, Yingtan City, Jiangxi Province, Wuchang City, Heilongjiang Province and other counties for exhibition. Through on-site display and sales promotion, they further improved the "local specialties" and promoted the brand transformation of high-quality agricultural products, so that the "good taste" of rural areas could be served to more consumers.

Next, CYTS will continue to implement the national strategy with "what I can", actively layout and explore the development path of rural revitalization and innovation business, continuously improve the comprehensive service capacity of the whole industry chain of culture and tourism, solidly promote common prosperity, and write a chapter of culture and tourism in the process of Chinese path to modernization.

（CYTS is the member of IMTA）

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong