Trip.com Group's CEO, Jane Sun, shared insights at the World Economic Forum (WEF) 2024 in Davos, Switzerland, focusing on post-pandemic travel trends and opportunities.

The company notes strong booking interest in Asia post-pandemic, particularly in Thailand, Japan, and South Korea. The rise in consumer income has also led to growing trends in the region such as high-quality wellness experiences and event tourism, particularly for sought-after events like concerts and music festivals.

Sustainable tourism is another shift that is picking up steam, with environmental awareness motivating more than 16 million Trip.com Group customers to choose low-carbon travel options, such as hotels that adhere to sustainable standards.

Zooming in on the post-pandemic economic trajectory in one of Asia’s largest regions, Ms Sun asserted that China offers more investment opportunities than what some may have perceived.

“Investors should not overlook the thriving travel, wellness or entertainment sector in China. With its vast size, diverse industries, and varying levels of consumer buying power, the investment opportunities are abundant,” said Ms Sun. In particular, the travel sector presents numerous untapped growth opportunities, such as the rapid increase in inbound and outbound travel, as well as favorable policy developments.

Since its launch in September 2023, Trip.com’s “China Travel Guide”, which provides information about hotel, transport, payment, and other travel-related issues, has served nearly 100,000 international travelers planning to visit China. Meanwhile, as of mid-January, outbound travel orders for the upcoming Chinese New Year holidays have surged more than 10 times compared to the previous year.

（Trip.com Group is the member of IMTA）

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong