The world's leading brand of "luxury all-inclusive" vacations, Club Med, announced that the Kiroro Grand Resort in Hokkaido, Japan, has officially opened. As the fourth resort of Club Med in Hokkaido, Japan, Kiroro Grand Resort is located in the central area of Kiroro, and is less than a 2-hour drive from New Chitose Airport and Sapporo Tsuru-juku Airport. With a record snowfall of 21 meters and a snow season of up to 160 days in the area, it is the only mountain destination in Asia where Club Med can offer skiing from spring to May. By combining local unique cuisine, culture, and handicraft experiences, the Kiroro Grand Resort in Hokkaido is committed to bringing a new upgraded Asian mountain snow and ice vacation experience to global guests.
Club Med·Hokkaido Kiroro Grand Resort aerial view
Facing the booming Chinese ice and snow tourism market, Club Med has been distributed in Asia's three major ski resorts of Yabuli、Beidahu、Changbai Mountain since 2010. Last month, the world's first urban ski resort themed on the indoor ski resort "Alpine Snow World" in East China opened its doors, marking that the brand is gradually breaking the seasonal and regional restrictions to make ice and snow vacations accessible in southern cities. The Kiroro Grand Resort in Hokkaido is expected to become a new popular ice and snow vacation destination for Chinese consumers with its convenient location. The friendly G.O who can speak Chinese at the resort will also provide them with a sense of home.
According to the third-quarter operating data released by Fosun Tourism and Culture Group, Club Med Mediterranean Club achieved an operating revenue of approximately RMB 11.8 billion in the first three quarters of 2023, representing an increase of about 21% compared to the same period of 2022 and an increase of about 17% compared to the same period of 2019. As of October 7, 2023, Club Med had recorded bookings for the first half of 2024, which increased by about 22% compared to bookings for the first half of 2023 as of October 7, 2022, and increased by about 53% compared to bookings for the first half of 2022 (during the pandemic) as of October 7, 2021. In the next three years from 2023 to 2025, Club Med will open about 15 new resorts worldwide, half of which will be in China. It is expected that China will become Club Med's largest source market in the next three years.
Xu Xiaoliang, Co-CEO of Fosun International and Chairman of Fosun Tourism and Culture Group, said: "With the approach of winter, ice and snow tourism continues to heat up. A series of policies have been issued recently to facilitate entry and exit tourism, which may bring a wave of recovery to the international tourism market. As a global leader in ski vacations, we believe that the Kiroro Grand Resort in Hokkaido can bring a brand-new mountain ski vacation experience to global guests. We also look forward to it becoming an ideal choice for Chinese consumers to experience ski vacations abroad."
(Club Med is the member of IMTA)
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
