Recently, the 2023 China International Travel Mart(CITM), co-hosted by the Ministry of Culture and Tourism, the Civil Aviation Administration of China, and the People's Government of Yunnan Province, opened at the Dianchi International Convention and Exhibition Center in Kunming. Themed "Hello! China", the fair covers an exhibition area of about 90,000 square meters and features six themed exhibition areas. It attracted tourism promotion agencies, related enterprises and more than 800 international travel agents from more than 70 countries and regions to participate in the exhibition and negotiation.

Shi Shanbo, Deputy General Manager of China Tourism Group, was invited to attend the "Hello! China" Yunnan Night Cultural Tourism Promotion, the opening ceremony of the Travel Mart, and the Global Traveler Conference. In his speech at the Global Traveler Conference, Shi Shanbo said that China Travel Service will promote the integration of culture and tourism, create high-quality route products, promote the mutual understanding of the people, tell the story of China well, and promote collaboration and cooperation to build a high-quality inbound tourism ecosystem.