On November 9, the cultural tourism exchange and promotion activity of "Roaming the Beautiful and Poem Jiangnan" sponsored by Zhejiang Provincial Department of Culture and Tourism and hosted by Zhejiang Southeast Asia Overseas Promotion Center of Poetry and Painting was successfully held in Kuala Lumpur, the capital of Malaysia, adding bright colors to the golden name card of "Picturesque And Dynamic Zhejiang".

In order to attract Southeast Asian tourists, this promotion event launched two "Picturesque And Dynamic Zhejiang" theme tour routes, inviting Southeast Asian people to travel to Zhejiang and feel the colorful charm of "Roaming the Beautiful and Poem Jiangnan".

Zhang Jiexin, Director of the Chinese Cultural Center in Kuala Lumpur, Bao Yixiong, President of the Chinese Tourism Association of Malaysia, Datuk Li Zhongping, chief representative of the Zhejiang Southeast Asia Promotion Center of Poetry and Painting, and more than 60 people from the cultural and travel media industry participated in the promotion event.