The 10th World Tourism Economic Forum and its series of activities are scheduled to be held in Macao from September 20 to 23. The Forum is sponsored and co-organized by the All-China Chamber of Travel Industry, hosted by the Macao Special Administrative Region Government, organized by the United Nations World Tourism Organization as a partner, organized by the World Tourism Economic Research Center, supported by the All-China Federation of Industry and Commerce, the Ministry of Culture and Tourism, and the World Tourism and Tourism Industry Council.

This year's forum, with Italy as an international cooperation country and Shanghai as the guest of honor, will focus on the theme of "Unlocking the potential of tourism, Boosting Economy and Promoting Development towards 2030". This conference will be the largest international industry exchange conference in the past decade. A number of ministerial-level government officials, industry leaders and industry experts from the fields of tourism, economy, culture and commerce from around the world will gather in Macao, and online business matching services will also be provided.