Club Med today announced the upcoming launch of a new high-end city vacation line, embracing the emerging "city vacation" trend, and for the first time revealed the name of the line - "Club Med Urban Oasis" , the world's first store will be located in Nanjing Xianlin.
The location of "Urban Oasis" will focus on first-tier and new first-tier cities, providing local families, young customers and tourists with exquisite urban vacations within the radius of daily life. Club Med also announced today that the world's first White Boat City Resort will be located in Nanjing, China, and the Mediterranean Day Ark Nanjing Xianlin Resort is expected to open its doors in the third quarter of 2023.
Aerial view of the world's first Club Med Mediterranean Day Ark, Nanjing Xianlin Resort
According to Club Med, "Urban Oasis" means "daydream like escape Oasis", designed to create a close, free city vacation experience for urban people who want to escape from the busy daily life, which is the spirit advocated by the Club Med brand slogan "This is freedom".
Andrew Xu, CEO of Club Med China, said, "Following the launch of 'Mediterranean · Neighborhood', we will expand our product matrix again with the launch of 'Urban Oasis' to create a rich product line to meet the increasingly diversified holiday consumption needs. By entering the city vacation space, we will be closer to our core customers and increase the frequency of interaction with them."
The product matrix of Club Med has grown to include Club Med, a one-price all-inclusive holiday, Club Med Exclusive Collection, a luxury and intimate experience, and Mediterranean, a sophisticated and tailored getaway for China. Neighborhood (Club Med Joyview). The newly launched Mediterranean Urban Oasis further reduces the physical distance with the target customers, entering the daily life circle of urban families and young customers, breaking the boundary between life and vacation, and becoming a part of the local urban lifestyle.
According to reports, in terms of product design, Mediterranean · Urban Oasis will continue the essence of the Club Med brand, from the four dimensions of happy butler G.O service, unique sports, family activities and fashion life, to provide rich facilities and activities that are difficult to cover conventional city resort hotels, to bring local guests and foreign visitors to the depth of the city experience. The unique core culture of Club Med brand - G.O service will also enter the city, continue to bring professional, warm, international interactive service and atmosphere. In terms of sports, Mediterranean · Day Ark will combine the trends of the city, introducing indoor skiing, trapeze, paddle boarding and other activities rarely seen in city hotels. Families can also enjoy a variety of family activities, children's play areas, family activities areas and professional childcare services at Urban Oasis Resort. In addition, the urban temperament of "Urban Oasis" will be reflected in its unique fashion bar "U Bar", unique space display, colorful drinks, wonderful G.O performances and theme parties will make it a new fashion landmark in the city's nightlife.
The world's first Mediterranean · Urban Oasis is expected to debut in the third quarter of 2023 in the Xianlin area of Nanjing, Jiangsu Province. The Mediterranean Urban Oasis Nanjing Sanlin Resort has 220 rooms. In addition to the stunning lake views, the resort also offers a variety of water-friendly facilities to provide guests with a "water-adjacent" experience that is difficult to enjoy on a normal city vacation. Highlights include a 1,185 square meter indoor heated water park, indoor and outdoor pools, and a large water curtain light show on the lake.
