Recently, the second Yangtze River Delta Camping Conference and the first Anji Tea and Coffee Life Festival with the theme of "Quality New Life under the Stars" kicked off in Anji Lingfeng National Tourism Resort. Coffee and camping enthusiasts from all over the Yangtze River Delta gathered in Anji, Huzhou, to go to a grand event of "camping + culture", "camping + sports", "camping + coffee and tea".
In recent years, camping has developed from a niche outdoor sport into a "poem and distance" for countless tourists. With the hot "camping economy", tourists have also put forward higher requirements for camping environment, quality, etc., how to better promote "camping +" leisure tourism, so that the Yangtze River Delta model leads the development of the national camping industry is an urgent problem to be solved.
Angie's Camping and coffee is a hit. Known as the hometown of white tea, Anji County has opened more than 300 coffee shops in just over two years. These coffee shops have their own characteristics, scattered among the green waters and mountains of Anji, and have become a network red place for young people from all over the Yangtze River Delta to punch a card. Among them, Anji's "Deep Blue Plan" cafe sold a national record of 5,120 cups of coffee on May Day this year. The emergence of new coffee formats has not only changed the way of life of the local people in Anji, but also driven the development of local industries and economies.
And the "camping economy" that coexists with coffee has also taken a place in the wave of new business changes. In recent years, Huzhou camping industry has developed rapidly, focusing on ecological camping, exquisite camping, and rich camping in three directions, and is making every effort to create a "Yangtze River Delta camping paradise", with the number of 212 camping points exceeding the north, Shanghai, Guangzhou, Shenzhen and other first-tier or new first-tier cities, ranking second. The relevant person in charge of Huzhou Culture, Culture and Tourism Bureau said that he hoped to take the conference as an opportunity to focus on the standardized management of the camping industry, enrich camping tourism products, build a strong tourism industry system, and further launch the brand of "Yangtze River Delta camping paradise" in Huzhou. The person in charge hopes that in the process of developing the camping industry, all places should also pay attention to the protection of natural ecological resources, so that the camping industry can not only "heat fast" but also "heat for a long time".
It is worth mentioning that at the opening ceremony, the province's first digital camping safety management project - "Zheli Camp" digital application and Zheli camping digital map "2023 Yangtze River Delta camp selection Rules" were simultaneously released. Among them, the "Zheli Encampment" project has established six business system data such as camp approval, collaborative supervision, automatic alarm, information collection, hand-drawn map "tour", and visitor facility distribution, forming five algorithm model components such as camp intelligent recommendation and regional illegal intrusion automatic alarm, and realizing the full closed-loop management of the safety of new camping business projects. At present, the application of "Zheli Encamping" has been included in the "Second batch of Pilot Applications of Cultural and Tourism Digital Reform in Zhejiang Province", and has been successfully selected as the "fourth batch of Excellent Applications of Zhejiang Digital Culture System". "We hope that through the comprehensive promotion and application of 'Zheli Encampment', Anji Camping will become an industry benchmark for camping in the Yangtze River Delta." Anji County relevant person in charge said.
It is reported that the activity will last for two days, including "one style" (the second Yangtze River Delta camping Conference and the opening ceremony of the first Anji Tea and Coffee Life Festival), "one race" (the first Anji coffee latte competition), "one market" (camping tea and coffee life market), "One cruise" (RV card camping coffee map cruise) and a number of sub-activities.
