The summer holiday is coming, and the domestic tourism market has also opened the "high temperature mode". On July 13, Tongcheng Travel released a summer tourism trend report. According to the data of the report, the hot keywords of 2023 summer tourism include playing water, night tour, parent-child tour, music festival and citywalk. Parent-child research is the most popular travel theme in the summer, since July 2023, the travel platform "research" related travel search popularity increased by 203%, "parent-child" related travel search popularity increased by 162%.
Music festivals and concerts that are loved by young groups have become the explosive mobile models of this summer - where the music festival is opened, young tourists will flock to where. According to the same travel data, from June to July, the popularity of travel search related to "music festival" increased by 460% month-on-month. In addition, the seaside and the grassland with cool climate are the most popular summer destinations in summer, and the summer tourism popularity of Weihai, Qingdao, Hulunbuir and other cities has increased by more than 200%.
Research products "inner volume", parent-child play patterns
Summer vacation is the traditional peak season for parent-child travel, and compared with the past, the research tour in 2023 is more concerned and the product richness is significantly improved. The same travel big data shows that in July, the popularity of "research" travel search increased by 203%, exceeding the increase of the parent-child travel market.
The relevant person in charge of the same research institute introduced that the 2023 summer research market, product supply showed significant diversification, theme and other characteristics. Vacation products with smaller team size and more flexible route arrangement, such as private groups and exquisite small groups, have attracted the attention of parent-child tourists. Cost performance is still an important reference for people to choose travel routes, and parents of the post-90s are willing to pay for high-quality parent-child research products, but at the same time, they also put forward new requirements for product design and service quality.
Tongcheng Travel has also launched a special summer parent-child tour to provide tourists with a variety of parent-child and research travel products. Among them, natural science and cultural experience research products are the most popular. Desert stars, grassland horseback riding and popular science lines of animal and botanical gardens are popular choices for children to get close to nature in summer. In the category of cultural experience products, the same trip has launched "wonderful Museum", "Follow the book tour" and other special products, among which the wonderful museum tour in Xi 'an, follow the book tour in Wuhan, and the red history tour in Dalian are the most popular.
Theme parks are also popular choices for parents to walk their children during the summer, with Shanghai Disney Resort, Beijing Universal Studios Resort and Guangzhou Chimelong Tourism Resort ranking the top three among popular summer theme parks.
Citywalk is a new travel trend as music shows create popular destinations
Music festivals, concerts and other musical performances are new "weapons" for destinations and scenic spots to attract tourists. In June 2023, Jay Chou's concert attracted more than 150,000 tourists to Haikou, creating tourism revenue of nearly 1 billion yuan. From July 8 to 9, Tongcheng Travel and Tencent Music Entertainment Group jointly created the 2023TMEA Tencent Music Entertainment Festival, during which the popularity of Macau tourism increased by more than 300%, driving local hotel and air ticket bookings to rise sharply. According to the data of the China Performance Industry Association, in the first half of 2023, the number of commercial performances (excluding entertainment venues) in the country was 193,300, an increase of 400.86%, the box office revenue of performances increased by 673.49% compared with last year, and the number of audience increased by more than 10 times.
At the end of July 2023, the same trip will unite with Shangrao Gexian Village scenic area to create Gexian Village music Festival, which has brought more than 200% attention to Gexian Village. Users not only search for music festival ticket information on the same travel platform, but also pay attention to summer air tickets, hotels, bus tickets and other related products to prepare for travel during the music festival.
According to the relevant person in charge of the same process research Institute, large-scale music entertainment performances can produce a strong crowd gathering effect in a short period of time, boosting local transportation, accommodation, catering and other related consumer industries. At the same time, the audience of music performances is mainly young people and students, which can help the destination effectively attract young customers. In 2023, large-scale performances in non-first-tier cities will grow rapidly, and first-tier stars will enter county towns and scenic spots to participate in music festival performances, providing new ideas for the development of cultural tourism in destinations and scenic spots.
In summer, Citywalk is also a popular way for young tourists to explore the city. According to the same travel data, in July 2023, the search popularity of the platform "Citywalk" related travel increased by 108%, and the Citywalk routes in Beijing, Xi 'an, Chengdu, Suzhou and Changsha were the most concerned by young tourists.
High temperature urged heat summer tour, Qingdao, Weihai heat rose more than 200%
The heat has led to a boom in summer travel. The tourism popularity of the destination cities of seaside and grassland has risen rapidly, and the water parks in the country have also ushered in the peak of passenger flow.
According to the same travel data, in the summer of 2023, the popular sea destinations in China include Qingdao, Xiamen, Zhoushan, Sanya and Dalian. As a popular brand festival activity in the summer, the Qingdao International Beer Festival, which will start on July 14, will drive up the tourism heat of Qingdao by 205%. In addition, Weihai summer tourism popularity increased by 262%, becoming the domestic summer tourism destination with the highest increase in popularity.
Younger tourists are looking to escape the heat on smaller islands with fewer people and better views, and over the past three years, tourists have discovered a number of scenic outlier islands. Small islands such as Zhoushan Flower and Bird Island, Fuzhou Pingtan Island, Shantou Nanao Island, Qinhuangdao Xianluo Island and Yantai Yangma Island are all summer resorts of concern to young tourists.
The city's water park is a popular choice for short summer excursions around the city. The same trip data show that Beijing Water Cube Water Park, Guangzhou Sunac Water World, Suzhou Park Forest Water World, Wuxi Sunac Water World and Guangzhou Chimelong Water Park have become the most popular water parks in China during the summer.
