Editor's note: What has been happening to members of the International Mountain Tourism Alliance over the past week? IMTA official website will show you the latest news of IMTA members.
Tongcheng "May Day" holiday data: small cities explode new tourism pattern
On May 3, Tongcheng Travel released its May Day Holiday Travel Consumption Report. According to the report, during the May Day holiday in 2023, the domestic tourism market as a whole ushered in a consumption boom, with the peak of single-day orders for hotels, scenic spots, mass transportation and other categories all surpassing the peak of this year's Spring Festival travel rush.
Among domestic destinations, the popularity of third-tier and lower-tier cities grew rapidly, with hotel bookings in third-tier to fifth-tier cities rising by more than 150% year-on-year. The proportion of students in the travel group has increased significantly, and the rise of new travel methods such as "special forces" tourism and immersion tourism has driven the diversified development of the domestic tourism market. In addition, the May Day holiday outbound travel market witnessed a full recovery, with international hotel bookings exceeding the same period in 2019 and international air ticket bookings returning to the same level in 2019.
Siguniang Mountain Scenic Spot received a total of 82,946 tourists during the May Day holiday
During the May Day holiday, Siguniang Mountain's continuous fine weather, stunning scenery and excellent service attracted tourists from all over the world to punch in. According to data from Siguniang Mountain Scenic Area Administration Bureau, as of 17:00 on May 3rd, Siguniang Mountain had received a total of 82,946 tourists during the May Day holiday, with a year-on-year growth of 287.22%, refreshing the reception record of the scenic area. The scenic area operated safely and smoothly, ending the holiday perfectly.
Photo source: Siguniang Mountain
The Twelve Back scenic spot set sail
On May 2nd, the opening broadcast of "Twelve Back · Karst Cave Music Week" was held. The famous host Hua Shao and several well-known singers sang the Karst Cave Music Week in Shuanghe Cave Scenic spot, Suiyang County, Zunyi City, and staged a hot music feast. 3,000 people participated in the live broadcast, and 10.33 million fans watched and interacted with the live broadcast.
Liu Dezhang, president of Twelve Back Tourism Group, introduced that the scenic spot aimed at the "May Day" holiday, planning and launching a new model of cross-border integration of the "cave + concert" to promote the scenic spot, the attraction of tourists is obvious.
Ctrip and Amazon Cloud Technology set up a joint innovation lab
Amazon Cloud Technology announced the establishment of a "joint innovation lab" with Ctrip Group and launched a long-term cooperation to accelerate digital and intelligent innovation and provide better services to hundreds of millions of travelers. The joint innovation lab established by the two parties will rely on Amazon Cloud Technology's advanced technologies and industry practices in frontier areas such as cloud computing, big data, artificial intelligence and machine learning to help Ctrip continuously optimize its business system, enhance global operation efficiency, and continuously improve user experience, so as to provide perfect trips for travelers around the world.
Photo source: Pinchain
Qiandongnan, Guizhou Province launched the Dong Village boutique tourism loop
On May 1, Qiandongnan Miao and Dong Autonomous Prefecture, together with China National Geographic magazine, launched "China's Rural Tourism Highway 1" in Zhaoxing Dong Village in Liping county, southwest China's Guizhou Province.
Photo: gog.cn
China Rural Tourism Highway 1 -- Dong Village Traditional Village Tourism Loop consists of Dong Village Traditional Village tourism loop with Zhaoxing as the core and Miaoling traditional village tourism boutique Ray with Xijiang as the core. It is the first IP rural tourism highway published by China National Geographic. It is also an important measure for Qiandongnan Prefecture to build a bridgehead eco-tourism health area integrated into the Guangdong-Hong Kong-Macao Greater Bay Area.
The sixth Digital China Construction Summit was held by China Youth Association
On April 27, the sixth Digital China Summit with the theme of "Accelerating the construction of Digital China and promoting Chinese-style modernization" opened in Fuzhou, Fujian Province. The summit fully showcased the latest achievements in the construction of digital China, and made every effort to build an open and sharing, innovative and interactive, safe and efficient digital event.
Photo Source: China Youth Travel Service
China Youth Tourism Exhibition and China Youth Tourism Association jointly provide the summit with conference planning, guest management, comprehensive security, as well as the summit brand strategy, resources docking, conference planning, creative design, technical support and other integrated services.
Yunnan Wisdom Health care tourism industry and education integration Community was established
On April 28, the founding conference of Yunnan Wisdom Health Tourism Industry and Education Integration Community was held in Yunnan Vocational College of Tourism. Led by Yunnan Vocational College of Tourism and Yunnan Tourism Association, the Community has voluntarily established the Yunnan Community of Integrated production and education of Smart Health tourism across regions and industries by related industry organizations, colleges, upstream and downstream enterprises and scientific research institutions. At present, it has attracted 73 units to join, including 9 industrial associations (business), 25 colleges and research institutions, and 39 enterprises.
Photo: Kunming Daily
New Century Tourism Group and Xinyang Nanwanhu Scenic Area Management Committee successfully signed a contract on the Wufengling Resort Park project
On April 29, at the signing ceremony of the cultural tourism project of the 31st Xinyang Tea Culture Festival, New Century Tourism Group and Xinyang Nanwan Lake Scenic Management Committee successfully signed the Wufengling Resort project. Chen Canrong, Chairman and president of New Century Tourism Group, and Yang Lu, director of Management Committee of Nanwan Lake Scenic Spot, Xinyang City, jointly signed the agreement of cooperation intention.
Photo source: New Century 1988
Rock Mountain in Xuefeng Mountain scenic area approved provincial forest health base
The list of provincial forest health bases (the third batch) in Hunan Province was released recently, which shows that Xuefeng Mountain tourism has made achievements in the health tourism industry in recent years.
The forest health care base of Chuanyan Mountain is located in the Xupu Chuanyan Mountain scenic area, which is the first health care base built by Xuefeng Mountain Ecological Culture Tourism Company. It is located in the core area of the park, there are more than 300 mu of Chinese herbal medicine base, a collection of medicinal food and diet health care, living garden oxygen health care, traditional Chinese physiotherapy health care, recreation and outdoor sports health care in one.
Photo source: Xuefeng Mountain Tourism
2023 China (Chongqing) International Consumption Festival opens
On April 28, 2023 China (Chongqing) International Consumption Festival was launched in the Sand Ship Ole of Chongqing, officially kicking off a series of online and offline interactive consumption promotion activities in the city.
2023 China (Chongqing) International Consumption Festival with the theme of "Love Love Chongqing · Tesco Global", closely focus on quality consumption, integrate the city's business district, commercial complex and merchants, link online and offline, continue to create more than 100 fashion activities and more than 300 consumption promotion activities in one month, continue to stimulate the market vitality, boost consumer confidence, Inject new energy into the cultivation and construction of international consumption center city.
Photo: China.org.cn
The 2023 Longchi (Hongkou) rafting season has officially kicked off
On April 28, the 2023 Longchi (Hongkou) rafting ceremony was held at the rafting Center of Hongkou Scenic Spot in Dujiangyan City.
Photo: Cover News
It is reported that this year's Longchi (Hongkou) rafting season will last until the beginning of October, during which a series of wonderful activities will be launched, such as the National rafting League (Dujiangyan station) competition, Hongkou Rafting Carnival, and at the same time, Longchi (Hongkou) rafting also prepared for tourists annual rafting tour, early bird tickets and other solid discounts, to bring tourists more rich rafting experience.
China UnionPay fintech achievements at the sixth Digital China Construction Achievements Exhibition
From April 26 to 30, the sixth Digital China Construction Achievements Exhibition was held in Fuzhou Strait Convention and Exhibition Center. China UnionPay, with digital payment products and financial service solutions of various industries, presented the latest financial benefits for exhibitors and merchants.
Source: Southeast Network Economics
Zhejiang tourism poetry and painting Zhejiang photographic works tour exhibition opened
On April 28, guided by Zhejiang Provincial Department of Culture and Tourism, Zhejiang Provincial Federation of Literature and Art, and sponsored by Zhejiang Provincial Tourism Association, Zhejiang Provincial Photographers Association and Zhejiang Provincial Cultural Center, the launch ceremony of Zhejiang Provincial Tourism Tour Exhibition of poetry and painting Zhejiang Photography Works and Linping Photography Competition was held. More than 60 photographers and photography enthusiasts from all over the province gathered here and went deep into the green mountains and rivers and fields of Linping, Hangzhou, to record the beauty of Zhejiang cultural tourism development, ecological beauty, humanistic beauty and revitalization beauty with their lenses.
