Club Med aims to shift upmarket with new resorts and ad campaign

time:2023-04-11 16:06 author:ChinaTravelNews

Club Med revealed a refreshed brand identity to customers and travel agents and its ambition to become “a more premium, family-friendly, and eco-conscious experience.” The all-inclusive brand run by Chinese conglomerate Fosun International thinks it can finally bring the sexy — and profit — back to its 70 getaways that arc from Bali to China’s Hainan Island to the French Alps and Florida.

Thematic activities

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