Editor's note: What has been happening to members of the International Mountain Tourism Alliance over the past week? IMTA official website will show you the latest news of IMTA members.
Cyts: It has launched more than 500 outbound tourism products in the first batch of 20 pilot open countries
On February 15, China Youth Travel Services Holdings Co., Ltd. said that before the Spring Festival, the company's travel agency has been in close contact with airlines and overseas partners, actively preparing for the product design, promotion and other work of the outbound tour group, and taking the lead in launching more than 500 outbound tour products from the first 20 pilot countries. Among them, Thailand, Singapore, Bali and other Southeast Asian countries with direct flights, visa-free, visa-on-arrival countries are relatively hot, and the tour has been sold out on several dates. The company's first group of tourists to Thailand set off on February 8.
Ctrip announced access to Baidu Wenxinyi to deepen the layout of the "AI+ travel" application
On Feb 15, Ctrip announced to be one of the first ecological partners of Baidu's "ERNIE Bot", marking the first landing of conversational language model technology in the domestic online travel service scene.
Ctrip said that by integrating Baidu's "ERNIE Bot" technical capabilities, the two sides will deepen cooperation in multiple fields such as intelligent travel planning and travel content penetration, create artificial intelligence solutions for users in online travel service scenarios, and lead the application upgrade of "AI+ travel" industry.
Xingyi Wanfenglin Tourism Group: The total revenue last year was 525 million yuan, and the revenue continued to grow for three years against the trend
In the just ended 2023 Spring Festival, Wanfenglin Scenic Spot under Xingyi Wanfenglin Tourism Group Co., Ltd. received 184,700 tourists in total, and the comprehensive tourism income reached 20.893,300 yuan. Together with early flowering rape, Wanfenglin Scenic spot ushered in the spring of recovery by improving quality and upgrading and enriching business forms.
Since 2020, facing the huge impact of the epidemic, Wanfenglin Tourism Group has intensified resource integration and industrial integration, optimized and adjusted the tourism product structure, enriched the industrial format, and increased its operating income for three consecutive years. In 2022, a total of 1,4115 million tourists were received, which has recovered to about 90% of the pre-epidemic tourist reception in 2019. The total business revenue was 525 million yuan, an increase of 95.17% compared with 269 million yuan in 2019 and 29.31% compared with 2021.
Wanfenglin rapeseed flowers open photo Source: Tianyan News
Oriental Landscape signed a strategic cooperation framework agreement with Tai 'an County government and Jingdong Technology Group
On the morning of February 14, the signing ceremony of the strategic cooperation framework agreement between Beijing Oriental Landscape Environment Co., LTD. (hereinafter referred to as "Oriental Landscape"), the People's Government of Tai 'an County of Anshan City and Jingdong Technology Information Technology Co., LTD. (hereinafter referred to as "Jingdong Technology Group") was held in the Oriental Landscape Building. In the future, Oriental Landscape and Jingdong Technology Group will cooperate sincerely and work together to promote the green and circular development of beef cattle industry, jointly build the intelligent public service system of beef cattle industry, and help to create a benchmark for the transformation and upgrading of the "three integration" industry, which integrates digital technology and real economy, efficient growth and sustainable development, and the integration of one, two and three industries.
Source: Oriental Landscape
Vanke Songhua Lake Resort: Promote the high quality and leapfrog development of ice and snow economy
On February 14, Jing Junhai, secretary of Jilin Provincial Party Committee, visited Jilin City to investigate and guide the construction of a province with strong snow and ice. Vanke Songhua Lake Resort has ranked first in the number of skiing visitors in China for many consecutive years, and won the "World Ski Awards - Best Ski Resort in China" for six consecutive years. Jing Junhai inspected the planning and progress of the ski resort westward expansion project and encouraged Vanke Songhua Lake Resort to seize the growth opportunity of Jilin ice and snow tourism, continue to invest in developing more projects, introduce new business forms such as exhibition, performing arts, cultural and creative industries and provide better services.
Spring Tour: The second Phuket group left on 12th
On February 12, the second Phuket group of Spring Tour set off.
Zhou Weihong, deputy general manager of Spring Tour, said that Spring Tour has recently resumed group tours and free tours from many cities in China to Thailand, relying on the rapidly restored China-Thailand routes and flight advantages of Spring Airlines. The headquarters of Spring Tour and a number of subsidiary companies have carried out centralized purchasing of destination resources to control the total group cost in a reasonable range. It has also greatly promoted the enthusiasm of tourists around the country to travel abroad.
It is reported that the first group of Spring Tour to Thailand in Ningbo, Shantou and other places have already set off. Group tours to Nanchang, Chengdu and Xi 'an are selling well and will also set off soon.
The Shenzhen branch of China Taiyuan Cultural Tourism Promotion and Investment Promotion Conference has achieved fruitful results
On February 14, the Shenzhen branch of China Taiyuan Cultural Tourism Promotion and Investment Promotion Conference was launched simultaneously. Taiyuan Xishan Eco-Cultural Tourism Demonstration Zone introduced the resource advantages, target positioning, supporting policies and leading industries of Xishan Cultural Tourism development to the experts and representatives of cultural tourism entrepreneurs at the meeting, and signed framework cooperation agreements with 8 enterprises including Taiyuan Jianchao District, Wanbolin District, Guangdong Weisu Cultural Tourism Development Co., LTD., Shenzhen Huamai International Travel Service Co., LTD. Extensive cooperation has been reached in mountain equipment, homestand, digital cultural tourism, cultural innovation and other fields, forming a full industrial chain covering food, accommodation, travel, shopping, entertainment, industry, education and research.
For eight consecutive years, the first national Tongxiang Wuzhen experience has been promoted in Zhejiang Province
In the afternoon of February 14, Zhejiang Province culture and tourism in-depth integration development mobilization deployment meeting was held. Chen Xianghong, Vice president of China Tourism Association, chairman of Dingdu Group Co., Ltd. and president of Wuzhen Tourism Co., Ltd. made a speech on behalf of Wuzhen Tourism Co., Ltd. at the meeting, introducing the development model and experience of Wuzhen tourism.
Photo from Wuzhen: Zhejiang News
From the development of sightseeing tourism to vacation and leisure tourism, to the creation of cultural core, exhibition, upgrade of the Internet town, Wuzhen tourism development experience has received more and more attention. Based on its own experience, Wuzhen Tourism has exported this successful model to the outside world. At present, it has built Tongxiang Puyuan Fashion Town and Haining Yanguan Music Town in Zhejiang Province through holding and equity participation, which is expected to add more than 10 million annual tourists to Jiaxing tourism in three years. At the same time, Yiwu is building the West Gate "trade culture" historical old street, Wenling Dawn Garden project is about to start construction, Wuzhen tourism mode is on behalf of Tongxiang "go out", to build Zhejiang's main force in the development of cultural tourism.
Huangguoshu Tourism Area to visit Baili Azalea Management area for study
On February 8, Zeng Kun, deputy secretary of the Party Working Committee and director of the Management Committee of Huangguoshu Tourism Area, led an investigation team consisting of 22 members from the economic development, social management, tourism and other departments and affiliated enterprises of HuangGuoshu Tourism Area to study in Baili Azalea Management Area.
Accompanied by relevant leaders of Baili Azalea Management Committee, the investigation team conducted detailed research in Pudi Scenic Spot, Tiaohua-po Scenic spot, Zhongxuan · Champs-Elysee, Yishan Flower Valley Dachang Health Tourism Resort, Huijing Flower Science Park Scenic spot, Chushuihuayuan Hot Spring Hotel, "Fu" Spring Hotel in Zhuoyinggu and other places. Investigate the development of local tourism industrialization, investment attraction, business forms and so on.
Yichun Mingyue Mountain: start from the details to help improve the service of the resort
In order to further enhance the overall image of tourism services of Mingyue Mountain and help the high-quality development of tourism industry of Mingyue Mountain, recently, the knowledge and service awareness promotion training of Mingyue Mountain Warm Soup Tourism Resort organized by Yichun Mingyue Mountain Culture and Tourism Bureau was held. More than 210 people from the district's main tourist reception points, community grid volunteers, traffic police, urban management and other law enforcement personnel attended the training.
Training site picture source: Dajiang network
In this training, cadres of Mingyue Mountain Culture and Tourism Bureau and training instructors of Mingyue Mountain Tourism Group worked together to make courseware, which was highly in line with the needs of the resort's rectification work and local tourism service improvement. Through three lively and interesting interactive courses, all participants reviewed the tourism knowledge of the resort.
Jiang Jiding, Party Secretary of Henan Provincial Department of Culture and Tourism visited New Century Tourism
On February 10, Jiang Jiding, Secretary of the Party Leadership Group of Henan Provincial Department of Culture and Tourism, Yu Jie, Director of the Intangible Cultural Heritage Division of Henan Provincial Department of Culture and Tourism, Bai Lu, deputy director of the Intangible Cultural Heritage Protection and Wisdom Center of Henan Province, and Zhang Xinzhi, chairman of Henan Minan Group, visited New Century Tourism. Chen Miaolin, founder of New Century Tourism Group, Zhu Zaizhong, president of New Century Property Group, Ye Jianping, general manager of New Century Senbo Tourism Investment Co., LTD., and Zhu Hongliang, general manager of Hangzhou New Century Senbo Resort, accompanied the visit. After visiting the Water park, children's park, holiday house and other related areas of Hangzhou New Century Senbo Resort, we had a discussion and carried out in-depth communication.
Shandong Tourism Industry Association: Make new contribution to Chinese modernization "Shandong Practice"
The 2023 Shandong Provincial Conference on Culture and Tourism was held in Jinan, East China's Shandong province, on Feb 8.
Wang Degang, president of Tourism Industry Association of Shandong Province, said that in 2023, Shandong Provincial Department of Culture and Tourism decided to implement the "Plan for Improving the quality and Enabling Cultural tourism", and further promoted the deep integration and high-quality development of culture and tourism by focusing on the "Ten major plans". The "Ten major plans" cover various key areas of culture and tourism, and have a high position, clear goals and clear directions in the deployment of key work, indicating the direction and boosting confidence for the development of provincial culture and tourism work. In addition, the meeting analyzed the new situation faced by the cultural and tourism work, and made detailed and comprehensive deployment on how to boost the market, how to improve the quality of products and services, and how to improve the production capacity of the cultural and tourism enterprises by helping enterprises warm up from the perspective of the government. In the New Year, under the leadership of Shandong Provincial Party Committee and provincial government, and with the concerted efforts of the provincial cultural tourism system, the cultural tourism work will open a new bureau, seek new chapters and make innovative achievements.
Rime quietly attack Nanyue step into "fairyland mode"
In recent days, the continuous cooling let the southern mountain Hengshan scenic area ushered in the first rime scenery since the beginning of spring this year. In the higher elevation of the Zhurong peak scenic spot, the grass and trees over the mountains are covered with ice flowers, the rime congeals on the grass and trees, crystal clear inside, the outer snow flakes like layers of pine leaves, very moving. Rime with trees incarnated different shapes, some with branches and leaves radiate like white fireworks, some follow the bark texture bump ups and downs, beautiful.
Nanyue Hengshan Rime scenery source: Nanyue Hengshan
It is reported that the southern mountain Hengshan high altitude scenic area has an average of rime landscape 60-70 days a year, generally concentrated in the annual December to the next February, peak period every day tens of thousands of tourists up the mountain.
The sixth Chongqing Sports Tourism Industry Development Conference will open on Feb 17
In order to promote the high quality development of Chongqing sports industry, enable the construction of modern sports city, and fully integrate into the construction of Chengdu-Chongqing twin City economic circle, Chengdu-Chongqing Sports Industry Alliance and the sixth Chongqing Sports Tourism Industry Development Conference will be held in Nanchuan District of Chongqing from February 16 to 17.
Shennong Gorge drifting map Source: CCTV network
The conference was co-hosted by Chongqing Sports Bureau, Chongqing Culture and Tourism Development Commission, Sichuan Provincial Sports Bureau and Sichuan Provincial Department of Culture and Tourism. The theme of the activity is "Build a National Sports Tourism Demonstration Zone, Upgrade and build a National Top outdoor Sports Destination". During the activity, Chongqing will be awarded the 2022 China Sports Tourism Quality Project and Sichuan-Chongqing Sports Tourism quality project, release the "National Top outdoor sports Destination" of Chongqing and promote the Sichuan-Chongqing sports tourism quality project. At the same time, the Sichuan-Chongqing Sports Tourism Carnival and Nanchuan "Culture and Sports Tourism Consumption Season" will be held simultaneously, and the vast number of people will be issued sports tourism consumption vouchers.
