Editor's note: What has been happening to members of the International Mountain Tourism Alliance over the past week? IMTA official website will show you the latest news of IMTA members.
Club Med Mediterranean Club, Sign up for Gui Xiang Yuan
The world's leading holiday brand will eventually meet the West Lake. On November 16, Club Med Mediterranean Club signed a contract with its river management group, Green City China, to enter Gui Xiang Yuan.
Founded in 1950, the Mediterranean Club from France is one of the world's largest resort chains, with nearly 70 resorts in more than 30 countries on five continents. The Mediterranean Club was introduced because its concept of life and vacation fits well with Hangzhou and naturally corresponds well with the landscape of this land. Of course, more importantly, on the one hand, Gui Xiang Garden is located at the core of Longwu scenic area, which serves as a hub connecting the West Lake scenic area and various types of urban resources in Hangzhou. On the other hand, it is also because it is the starting point for a deep tea garden in Longwu and the entrance for people to explore natural scenery and happy holidays.
The Establishment Meeting of the Professional Committee of Scenic Area Big Data of the Chinese Association of Scenic and Scenic Spots was held smoothly
On November 13, the establishment meeting of the Professional Committee on Scenic Area Big Data sponsored by the Chinese Association of Scenic and Scenic Spots and hosted by Emei Mountain Tourism Co., Ltd. was held online. Over 100 people attended the meeting under the leadership of the association, relevant scenic spots, enterprises and institutions throughout the country.
Enabling the digitization of scenic spots to promote the high-quality development of cultural and tourism. The Scenic Area of the Chinese Scenic and Scenic Areas Association has set up a big data professional committee to take the initiative to grasp the new opportunities for the digitization development of cultural and travel industries, utilize the innovative ability of science and technology to enable industries, explore the new mode of "application of Co-construction and data sharing", use digitization to lead the application of Chinese cultural and travel big data to a new development, and will promote the digitization construction of scenic areas to a higher standard and higher quality, and jointly create a better future for the digital economic development of the cultural and travel
Domestic tourism is no longer "fused" cultural travel market to accelerate the recovery
On November 15, the Ministry of Culture and Tourism issued the Notice on Further Optimizing the Prevention and Control Measures of New Corona Pneumonia Scientifically and Precisely to Perform the Prevention and Control of the Culture and Tourism Industry, which clearly optimizes the cross-provincial tourism management policy. It mentioned that cross-provincial tourism business activities will no longer be linked with risk areas.
Statistics show that after the announcement of the Notice, the search volume of tourism products on major tourism platforms has increased significantly.
Within one hour after the news was published, the search volume of the same travel platform and group travel products increased rapidly, up more than 600% from the same period the previous day. Searches for transportation products such as air tickets and train tickets also increased by 182% and 97%, respectively.
According to Ctrip data, after the announcement, Ctrip's cross-province product search volume reached the peak since the National Day holiday, and the free-travel product search volume increased more than twice than the previous day.
Zhang Zhining, Vice-Director of Strategic Research Center of Ctrip Research Institute, believes that on the basis of minimizing the number of supervisors and controllers and releasing regional population mobility under the "Optimize 20 Articles of Epidemic Prevention", the announcement of the Notice is conducive to further activating cross-regional population movement under the background of accurate epidemic prevention. At the same time, "cross-provincial tourists are required to travel on cross-provincial vehicles with a 48-hour negative nucleic acid test certificate." There are also unified requirements for the time of nucleic acid detection for travelers throughout the country, so as to avoid the waste of resources due to the different time of nucleic acid detection in different places.
Zhou Weihong, deputy general manager of Spring and Autumn Tourism, pointed out that with the implementation of scientific and precise prevention and control measures, the number of potential tourists will be greatly increased, the various concerns of tourists when they sign up for a trip will be reduced, and the tourist motivation will also be further promoted to translate into real tourism behavior.
Ctrip Signs Cooperation with Qatar Tourist Authority
Ctrip recently signed a Memorandum of Understanding (MoU) with the Qatar Tourism Authority to promote Qatar as a preferred destination for parent-child tours in the Middle East. The promotion and cooperation between the two sides will focus on the Chinese and Indian markets, while covering other countries around the world. The partnership is also part of Qatar's tourism development plan, which aims to attract 6 million tourists by 2030.
China Travel Group and China UnionPay Sign the Framework Agreement for Strategic Cooperation
Recently, China UnionPay signed a strategic cooperation agreement with China Travel Group and officially released the one-size-one-payment product of China Travel. According to the cooperation agreement, China UnionPay will further deepen its strategic cooperation mechanism with China Travel Group by relying on its product+network advantages. The two sides will speed up the digitization of cultural and travel scenarios, realize the acceptance and coverage of UnionPay products in the whole scenario of China Travel Group, enhance digital user business cooperation, expand overseas cooperation, and increase market promotion cooperation.
Snow Season 2022-2023 is approaching, Jilin Province "Ice and Snow Map" is brilliant
It is winter time, enter Jilin, major snow resorts and resorts are preparing for the upcoming snow season of 2022-2023. Many ice and snow cities on the "One Primary, Six Pairs" tourism double-ring line are also ready to write more vivid ice and snow answers for the first snow season of the "post-winter Olympic era".
The Wanke Songhua Lake Resort in Jilin City, which has won the World Ski Award for 5 consecutive years, is expected to open on November 12. In the resort area, the junior, middle and advanced ski paths are evenly distributed, and the ski hall, ski school, catering and lodging facilities are available. It is suitable for beginners, ski enthusiasts, ski enthusiasts, parents and children and other consumer groups. In the coming New snowy season, the Vanke Songhua Lake resort not only upgrades the snowmaking network system, but also expands the forest wildsnow, mushroom road, ridge road, micro-relief teaching path, and flag gate step-by-step path to make the snowway more interesting and experience.
Laiye Shares Helps Liangshanzhou's 70th Anniversary Key Project Landing Presentation
Following CCTV's recording of the Mid-Autumn Party in 2021 and the awards of the first batch of provincial village cultural revitalization model villages in Sichuan Province, on the 70th anniversary of the founding of Liangshan Prefecture, as a key project of Xichang City, the second phase project of the Great Slate Rural Revitalization Demonstration Zone underwent intensive construction and business invitation, and completed the main district construction in October 222, and opened its Street on November 3. The mountain, water and idyllic secrets hidden in the great stone tablets bring out a new look and vitality.
Laiye shares proposed in the plan, taking "Qionghai idyll, ancient Taoist family" as the background, taking the "rural revitalization+" industry development concept, integrating three core related industries of vacation, research and sports, and through the development path of point, line and surface, making Dashiban village the ideal idyll for urban people and the beautiful home expected by the original residents. At the same time, the planning has put forward practical ideas on theme, space, industry and mode.
Xiangyuan Rongdeng No. 58 of the Top 100 Private Service Enterprises in the Yangtze River Delta 2022
On the afternoon of November 16, the press conference of the top 100 enterprises in the Yangtze River Delta 2022 was held in Shanghai. For the first time, Xiangyuan Holding Group participated in the evaluation and ranked 58 of the Top 100 Private Service Enterprises in the Yangtze River Delta 2022.
It is reported that the sorting activities of the top 100 enterprises in the Yangtze River Delta in 2022, organized jointly by the Shanghai, Jiangsu, Zhejiang, Anhui and Enterprise Union, are based on the business income of the enterprises in the Yangtze River Delta in 2021 to implement the strategic deployment of promoting the integration development of the Yangtze River Delta by the State Council of the CPC Central Committee. According to the information disclosed in the Top 100 List and Development Report, the top 100 enterprises in the Yangtze River Delta showed a steady growth trend in 2021.
Yellow Fruit Tree Scenic Area Selected as "2022 Intelligent Tourism Innovation Project" List
Recently, the list of "2022 Intelligent Travel Innovation Enterprises and Projects" was revealed. A total of 10 enterprises in the country were selected as "2022 Intelligent Travel Innovation Enterprises" list, and 20 items were selected as "2022 Intelligent Travel Innovation Projects" list. Among them, Huangguoshu scenic spot "Time Reservation Scheme for Intelligent Scene Differentiation in Space-Time Synergy" was selected as the "2022 Intelligent Tourism Innovation Project" list.
In 2021, Huangguoshu Tourist Group started the construction of "Anlutong" platform, taking the scenic area of Huangguoshu as the core, utilizing the flow advantage and brand value, improving the public service system and the uniform system, integrating the elements of tourism resources and surrounding industries, realizing the marketing fission of "Huangguoshu+N", linking the flow dividend with business services and business circles, and combining the tourism industry with poverty alleviation and rural revitalization. Create a first-class trading platform for tourism resources centered on Huangguoshu tourism group.
List of the First Top 10 Wine and Travel Fusion Scenic Areas in Guizhou
According to the announcement of the Guizhou Tourist Association on "the first 10 liquor-tourism integration scenic spots in Guizhou", "the first 10 liquor-tourism integration scenic spots in Guizhou were selected by experts through investigation and evaluation with the opportunity of the 11th China (Guizhou) International Liquor Expo to promote the innovation and upgrade of liquor-tourism integration.
The first ten liquor-tourism fusion scenic spots announced in this report are: Chishui Danxia scenic area in Zunyi city, Maotai liquor town scenic area in Zunyi city, Xingyi Guizhou scenic area in Southwest Guizhou, Chinese liquor-culture city scenic area in Zunyi city, ancient town scenic area of Xiushuicheng city in Zunyi city, Zunyi 1935 cultural district, Wujiang Zhai scenic area in Bozhou District of Zunyi city, Jinshasai liquor culture scenic area in Bijie city, Renhuai Night Lang scenic area in Zunyi city, etc. Renhuai National Restaurant Scenic Area in Zunyi City.
Sui Guang Suixi Company and Aijia Media Company hold a symposium on highway cultural promotion and exchange
On November 14, Sui Guang Suixi Company held a symposium on highway cultural popularization and exchange with Li Kezak, the founder of Aijia Media Company and the promoter of cultural popularization of National Highway G318. The leading group of Sui Guang Suixi Company and the heads of relevant departments attended the symposium.
Yu Wanfu, Party Secretary and Executive Director of Sui Guang Suixi Company, welcomed Li Keqi's special visit. He also introduced in detail the company's corporate culture and the achievements of "Avenue", "Owl Band" youth activities brand and the brand building of "Three Sections and Three Sections". Li Keqi briefly introduced the basic situation of Aijia Media and the cultural promotion of G318 National Highway in recent years. Shared the inspiration and experience behind building road IP, and then watched Sui Guang Suixi Company's 10th anniversary propaganda together.
White Mountain and Changbai Mountain Literature and Travel System Hold Winter Ice and Snow Tour Docking Exchange
On November 14, the Wenguang Tour Bureau of Baishan City and the Tourism, Culture and Sports Bureau of the Changbai Mountain Administrative Committee held a butt-off meeting on winter ice and snow tourism in Wanda International Resort of Changbai Mountain, and fully discussed and studied the development of winter ice and snow tourism in both places.
The meeting held that Baishan-Changbai Mountain enjoys innate natural advantages, and is located in the 41 degree north latitude ice-snow golden latitude zone, up to six months of snow period, with an average snow cover of more than 1 meter, which results in the best quality pink and snow resources in Asia. The ice and snow tourism industry taking the Changbai Mountain Scenic Area, the Wanda International Resort in Changbai Mountain and the Luneng resort as the leading sites has initially taken shape, gathered and developed in the ascendant. The ice and snow industry in the whole region is developing rapidly, and the advantages of special resources are transforming into the advantages of special industries. The convening of this docking exchange is a concrete measure for the two places to further build and implement the "Two Mountains" concept experimental area. The cultural and travel systems of the two places should aim to accelerate the "Golden Mountains and Silver Mountains" and strive to achieve leapfrogging development of the cultural and sports industry in the Great Changbai Mountains region.
