2022 is the United Nations "International Year of sustainable mountain development". Asia is rich in mountain resources, and developing mountain tourism is an important path to achieve sustainable mountain development in Asia. From August 17 to 21, 2022, the Ministry of culture and tourism, the people's Government of Guizhou Province and the International Mountain Tourism Alliance will jointly host the 2022 Asian mountain tourism promotion conference with the theme of "friendly, sincere, beneficial and inclusive cooperation and sharing - jointly building a new future for the development of mountain tourism in Asia", to build a platform for Asian countries to jointly build mountain tourism brands, promote mountain tourism exchanges and cooperation, and jointly build a new future for sustainable mountain tourism development.
Feng Yao, head of the sports tourism innovation project team of CTS, said that in the post epidemic era, people's accumulated tourism needs urgently need to be released. As the epidemic prevention and control situation has stabilized and improved, sports tourism has shown great resilience. It can be seen that more and more people are seeking happiness, health, reunion and a life close to nature, which are within reach.
Outdoor natural experience will be paid more attention. Going out of the city and into the nature will become a new topic in the tourism industry.
CTS travel's development plan for mountain tourism follows the concept of "taking advantage of natural mountains, playing sports outdoors, being more hi and interesting". While carrying out outdoor activities, it provides accurate and considerate services for guests, so as to reasonably superimpose unrestrained mountain sports and delicate reception services, and upgrade them to experience projects with a more ritual and atmosphere. Let the refined outdoor combine with the original wild interest, Hiking Adventure Park + camping, and the upgrading experience of non scenic roads, turn the outdoor sports into a new travel traffic, combine the extreme of motion with the extreme of static, and truly release the experience for tourists.
With regard to improving the travel experience, Feng Yao said that professional people should be followed to do professional things, and professional outdoor brands and scenic spots should be introduced to realize the scene, so that professional sports talents can join and empower the outdoor experience. This is not just a hardware investment, but an upgrade of content and expertise.
Although China's outdoor tourism market started late, its development potential is huge. In this process, professional large enterprises are required to take the lead in breaking through the encirclement, and mountain sports experts are required to participate in guidance, teaching, popularization and promotion of safety skills and other guarantees that meet the needs of market consumption.
In addition to the outdoor mountain experience, Feng Yao's team is also using the event to integrate tourism resources, connect geographical attractions and change routes, upgrade the route into an activity experience, integrate cultural and folk elements into the competition activities, integrate the whole picture with the event, and then enhance the tourism services around the event, so as to create a theme integrated marketing of outdoor mountain "playing with mountains and waters".
One of the goals of developing mountain tourism is to promote the harmony between man and nature and guide a healthy and green lifestyle. At present, the sports tourism market has shown a good development trend, and the demand for products and services is very strong. As a tourism service provider, we should constantly improve the service quality and product quality to jointly promote the healthy and sound development of China's mountain tourism. Let consumers feel the pleasure of outdoor life in the vast nature.
