Editor's note
In the face of both challenges and opportunities, Jinjiang Global Innovation Center and Shanghai Jinjiang tourism Holding Co., Ltd. started the exploration of the current new social e-commerce mode, online the tourism scene, overcome the traditional travel scene restrictions, and actively explore new tourism platforms, new scenes and new experiences for the concept of "new culture and tourism +".
In the post epidemic era, people around the world are getting used to new ways of life and travel. Change brings opportunities. The normalization of the epidemic is providing continuous impetus for the transformation of the industry and providing an excellent innovation corner for the industry.
In the face of both challenges and opportunities, Jinjiang Global Innovation Center and Shanghai Jinjiang tourism Holding Co., Ltd. started the exploration of the current new social e-commerce mode, online the tourism scene, overcome the traditional travel scene restrictions, and actively explore new tourism platforms, new scenes and new experiences for the concept of "new culture and tourism +".
At the same time, as an industry innovation advocate, at the beginning of the third quarter, it has issued a "2022 mirror" travel call order to the market, encouraging content creators to create travel content, measure the land with their feet, record the scenery with their lenses, and share travel fragments under different time and space.
Convene a mirror tour to explore the "new cultural tourism +" business model
Focusing on industry innovation, Jinjiang Global Innovation Center and Shanghai Jinjiang tourism Holding Co., Ltd. take content creation as the core and platform traffic as the starting point to fully promote and explore various possibilities of cultural and tourism industry reform and the concept of "new cultural and tourism +". Join hands with Tiktok, the frontier content creation highland in China, to provide creative content creators with new ideas, good ideas and attitudes with a cultural and Tourism Co creation stage under the creator's economic wind.
In July, the "2022 mirror like travel convening order" jointly initiated by Jinjiang Global Innovation Center and Shanghai Jinjiang tourism Holding Co., Ltd. was officially launched on the mainstream social platform Tiktok app, and through the official Tiktok account, short videos related to cultural and tourism content creation were continuously publicized in July, August and September.
Through the "2022" mirror type travel summoning order ", the organizer invited creators who are willing to share and dare to pursue their dreams to share new cultural and tourism experiences with the themes of" City fireworks "," strange tide travel "and" mountains and rivers ". Participants are encouraged to hold up their camera wherever they are, to explore and share the beauty of the city that has been neglected. Through the official content of the organizer and the content of the creators, we will jointly promote the concept of "urban micro travel", transmit an optimistic and positive travel experience to the viewers, and encourage the viewers to actively discover and experience the wonderful moments close by. At the same time, the organizer will invite outstanding creators to conduct in-depth exchanges, explore the concepts of "new cultural tourism +" such as "content co creation" and "Product Co creation", and fully combine the advantages of the organizer, platform and creators to realize the voice of creation and let the creativity shine.
The purpose of the activity hosting account is to share the current travel scenery in the city, respond to the "double hundred" cultural and tourism popular project of Shanghai cultural and Tourism Bureau, excavate and share the new cultural landscape and good places for leisure in the city, and encourage the audience to actively "discover more and experience more".
In the "Jinjiang tourism information bureau", every imaginative creator can record unforgettable cultural and tourism experiences through the lens and become the "new cultural and tourism +" intelligence agent. The Intelligence Bureau welcomes the sharing of travel to heal the soul, and also welcomes the unique punch in experience. Under the lens, the intelligence bureau will receive all the information, whether it is the trendy playing methods of traditional scenic spots or the hidden secret places that only "local people" know, just for the purpose of sharing every travel memory with the audience. Excellent creators will also have the opportunity to jointly develop and optimize future cultural and tourism products with Jinjiang tourism, so that good creative products can be seen by more people.
"New cultural tourism +" to build a content marketing ecosystem
(picture from Tiktok @ awkwardness)
In recent years, the market environment has made most industries face unprecedented challenges, among which the cultural and tourism industry practitioners are facing especially great challenges.
Jinjiang Global Innovation Center and Shanghai Jinjiang tourism Holding Co., Ltd. jointly seek new prospects for the industry, and explore in depth the way to revitalize the industry in the era of interest and flow economy; Build a "new cultural tourism +" content marketing ecosystem with content creation as the core, lead cultural tourism products to start from content e-commerce, and build a new business model for cultural tourism marketing.
The 2022 "mirror" travel convening order "is the starting point for the research and development of the new content marketing model of" new cultural tourism + ". Once the activity was launched, it attracted the support and attention of a group of people of insight who are committed to revitalizing the cultural tourism industry. In order to provide a more smooth, safe and professional cultural and tourism experience scene, from the content creation end to the product sales end, it is fully supported by many industry partners.
It is precisely because of such a group of partners who focus on the revitalization of cultural tourism and share the same interests in content creation that they provide a solid guarantee for the stable and safe construction of the "new cultural tourism +" model and the subsequent product R & D and landing. It is expected that the "new culture and tourism +" model will play a positive role in boosting the industry, upgrading consumer experience and urban recovery.
Chenjing cultural tourism, hand in hand, go to the mountains and seas
After the haze, the rainbow finally appears, and the beautiful moment has been opened.
The cultural and tourism industry is recovering. Shanghai Jinjiang tourism Holding Co., Ltd. sincerely looks forward to listening to the voices of current consumers. In the process of restarting, from the perspective of users, with the primary goal of being close to the needs of the audience, we will work with the creators behind the lens to share the cultural and tourism virtual new experience with diversified culture, creativity, communication, interest and personality, and jointly create a "new cultural and tourism +" era.
