On August 8, it coincided with the 14th National Fitness Day in China. Ctrip announced that it would launch a one-stop upgrade plan for magic mirror sports room in conjunction with fire magic mirror, to promote the better and faster development of the national fitness cause while helping the hotel achieve multi-dimensional value improvement.
0 cash investment to build magic mirror sports room, the average rental rate increased by 25%
After in-depth research in the early stage, Ctrip magic mirror sports room was welcomed by both the supply and demand sides as soon as it was launched. According to the data, after upgrading from the regular room to the Ctrip magic mirror sports room, the average room type rating was 4.88 points. After the renovation, the room type occupancy rate of the hotel increased by 25% on average. In the user's return visit, the user's satisfaction after living exceeded 95%. The user commented: "for a person who is used to fitness but can't spare time, the room with the fitness magic mirror is really fragrant.
In order to realize the large-scale empowerment of magic mirror sports room to the hotel industry, Ctrip has fully taken into account the needs of both the supply and demand sides. On the supply side, Ctrip has launched flexible and diversified one-stop upgrade services. The hotel can realize zero cash upgrade in the form of free room replacement, which not only alleviates the pressure on the hotel's capital under the epidemic situation, but also realizes the upgrading of product competitiveness. On the demand side, the construction of Ctrip magic mirror sports room takes full consideration of comfort and practicality. In the spacious and bright room, users can meet the needs of fitness and fat burning with yoga mat, elastic belt set, elastic ring set and yoga brick under the guidance of the fire magic mirror.
Wang wenteng, the person in charge of Ctrip magic mirror sports house project, said that Ctrip magic mirror sports house has been landed in 10 domestic super first tier cities and holiday cities such as Beijing, Shanghai, Chengdu, Suzhou, Nanjing, Changzhou and Anji, and has brought different experiences to users. "For example, in Anji Hantian resort, you can watch the green tea fields while exercising in the room; in Beijing International Trade Hotel, users can enjoy the pleasure of burning fat in the hotel rooms more than 300 meters from the ground," said Wang wenteng.
"Travel + fitness" has become a new consumption trend
According to the latest data released by the State General Administration of sports, in 2020, the proportion of people who regularly participate in physical exercise reached 37.2%, an increase of 3.3 percentage points over 2014. At the beginning of 2022, Liu Jianhong's popularity has swept the whole country with the tide of national fitness.
Moreover, "Travel + fitness" has also become a new trend of travel consumption in 2022. According to the data of Ctrip platform, since July, the search heat of "fitness" related keywords has continued to rise, and the search heat of fitness burning fat, pulp board Frisbee, hotel gym, etc. has increased, and the monthly month on month growth of "fitness" related searches has increased by 140%.
Du Liyuan, director of merchant empowerment operation of Ctrip group's large accommodation business group, introduced that the launch of magic mirror sports room mainly grasped two major market pain points. First, under the epidemic situation, the hotel gym was forced to close, which was difficult to meet the needs of the public for fitness. At the same time, fitness people's demand for indoor fitness safety and comfort has increased; Second, there is a demand for large-scale product upgrading at the supply side. Especially in the context of national fitness, more and more resort hotels or high-star hotels hope to create high-quality and personalized guest room products through flexible investment to achieve multi-dimensional improvement of value.
