Trip.com Group has launched a new platform to help its suppliers, such as destinations, hotels and attractions, become better marketers.

The “Star Hub” is now live in the brand’s mobile app. The platform gives suppliers their own channel to promote their products and promotions using images, videos and text and to interact with followers.

At launch the site includes more than 100 channels from hospitality brands such as Intercontinental Hotels & Resorts, Shangri-La Hotels and Resorts, Accor Group and Marriott International; attractions including the Mutianyu Great Wall, the Oriental Pearl Tower and Taierzhuang Ancient City; and destinations such as the Italian Tourism Board, German Tourism Board, Yokohama City and Yamanashi Prefecture.

Trip.com Group says the Star Hub is “part of a strategic move into the content marketing space” and is intended “to become the content ecosystem for invited industry partners.”

The company says theme park owner and operator Chimelong has been testing the site for more than three months and as of late April has close to 25,000 followers with 150 million impressions and 1.5 million content views.

"We are very pleased to see the active participation and creation of content from our partners. We are anticipating more abundant marketing tools to become available over the next few months, opening up unseen advertising spaces along the process of iteration, which will be prioritized to offer to our Star Hub partners,” says Bo Sun, chief marketing officer at Trip.com Group.