Since 2003, China Tourism Group has put into about 61.93 million yuan ($8.86 million) in aid programs to Ximeng and Menglian counties in Pu'er city, Southwest China's Yunnan province, with 97 rural vitalization projects, benefiting over 200,000 locals.

Both counties are known for their ethnic group cultures and picturesque scenery, as emerging destinations among Chinese tourists. The locals are hospitable and welcome visitors with singing and dancing in their traditional costumes.

It's all because of the group's funding in the tourism sector since 2020, such as renovating their architecture in the typical style of ethnic group and preserving intangible cultural heritage. The group's aid programs cover a wide range of fields, including education, livelihoods and industry vitalization.

As the tourist season has approached, China Tourism Group Duty Free Co Ltd recently sent a team to film promotion videos of the counties, recording the folk customs of the Dai and Hani ethnic groups.

China Tourism Group has put into about 61.93 million yuan ($8.86 million) in aid programs to Ximeng and Menglian counties in Pu'er city, Southwest China's Yunnan province since 2003.[Photo provided to chinadaily.com.cn]