International Mountain Tourism Alliance (IMTA) sets up “IMTA Mountain Tourism Awards,” aiming to convey the social responsibility and values that practitioners of the mountain tourism sector ought to shoulder while sticking to the concept of innovation, green, ecology and sustainable development. Through sorting from the industrial institutions that better balance tourism development and resource protection, refining the essence of global mountain tourism development, seeking the construction and development model that can be used for reference, exploring the innovative methods of operation service management, and strengthening the goal of sustainable development, to build a mutually beneficial and win-win cooperation platform for the long-term development of mountain tourism.

The 2020 “IMTA Mountain Tourism Awards” plan to include five awards – “Mountain Tourism Sustainable Development Award”, “Best Mountain Tourism Destination Award”, “Best Mountain Tourism Outdoor Sport Award”, “Best Mountain Tourism Camping Award” and “Best Mountain Tourism Hiking Route Award.”