End of 2015
According to the decision of the Party Committee and the People’s Government of the Guizhou Province, Guizhou began to start the preparation of the International Mountain Tourism Alliance Research and Evaluation and strove for work.
June 2016
The organizing committee and the general office of the International Mountain Tourism Alliance were established. The preparations were at the substantive stage, such as the International Mountain Tourism Alliance's organizational structure design, the preparation of rules and regulations, the recruitment of members, the establishment of approval, meeting preparation and other aspects.
21 September 2016
The General Assembly and the plenary meeting of the Council of the International Mountain Tourism Alliance were convened in Xinyi city. IMTA held the alliance creation and the development seminar. A Council of 32 institutions and individuals was elected.
7 February 2017
The establishment of the International Mountain Tourism Alliance has been approved by the State Council.
30 June 2017
The Ministry of Civil Affairs issued the "International Mountain Tourism Union registration of the establishment of the official reply" and "social group legal Person registration certificate" to the International Mountain Tourism Union Preparatory Committee. The International Mountain Tourism Alliance was officially established as a legitimate international organization incorporated in China.
15 August 2017
August 15, 2017, the first annual meeting was held. The theme of the annual meeting was "the new opportunity and platform construction of sustainable development of mountain tourism". August 15, 2017, the International Mountain Tourism Alliance held an established ceremony in Xinyi city, the Qin southwest Buyi and Miao Autonomous Prefecture of Guizhou province. The International Mountain Tourism Alliance was formally established, marked by The International Mountain Tourism Alliance was officially listed. It was initiated by China, and the world's first international organization using mountain tourism as theme.
29 May 2019
The Launching Ceremony of International Mountain Tourism Day and Mountain Tourism International Forum (Nepal) was held in Kathmandu on May 29th, 2019. At the launching ceremony, the International Mountain Tourism Alliance, Chinese Mountaineering Association and Nepal Mountaineering Association jointly launched the Call to Action: Guarding our Mountain Home
28 October 2019
After one year's construction, the Headquarters Building of the International Mountain Tourism Alliance was officially inaugurated on October 28. On the morning of October 28, the Inauguration Ceremony of the Headquarters Building of the International Mountain Tourism Alliance was held in the square of the headquarters building. The building is located in Shuanglong Airport Economic Zone, Guiyang City, Guizhou Province, covering a total area of 4000 square meters, with a total construction area of 20000 square meters. It has five floors above the ground and one floor underground, covering office, conference, exhibition and other functions.
27-29 October 2019
The 2019 Annual Conference of the International Mountain Tourism Alliance (IMTA) took place at the newly-inaugurated headquarters building in Shuanglong Airport Economic Zone, Guiyang. With the theme "Working Together to Build a Community with a Shared Future in Mountain Tourism", with focus on major issues such as ecology, green, environmental protection, poverty alleviation and innovation, the conference will explore a path for the sustainable development of world mountain tourism in a global context, and provide case reference and theoretical guidance for practices of sustainable mountain tourism.
29 May 2020
29 May, 2020 marks the 2nd "International Mountain Tourism Day". In the special context of COVID -19, the International Mountain Tourism Alliance (IMTA) and Trip.com Group will jointly deliver a forum, with the theme " Pandemic Crisis and Challenges & Opportunities for Mountain Tourism", to pool the wisdom of global mountain tourism circles, discuss the impact of the pandemic crisis on mountain tourism and the entire tourism industry, and explore the trend and opportunity of post - pandemic recovery.
17-22 November 2020
The 2020 Intrtnational Mountain Tourism Alliance Annual Conference conducted in-depth discussions around the theme "The Path of Mountain Tourism Development in the Post-COVID World", to concentrate on the concept, goal, method and ways of joining hands with IMTA members and other relevant organizations to reshape and revitalize mountain tourism after COVID-19. The main activities of the 2020 IMTA Annual Conference are divided into the Opening Ceremony & Theme Forum of 2020 IMTA Annual Conference, 2020 "Dialogue among Famous Mountains in the World" and 2020 "IMTA Mountain Tourism Awards" Road Show & Business Communication.The Theme Forum of 2020 IMTA Annual Conference conducted in-depth discussions around the mountain tourism serves as a critical engine to revitalize the tourism sector in the post-COVID world. Combining the characteristics of mountain tourism resources, the status quo of the industry and the trend of post-pandemic, the forum will pool the ideas and intelligence of international organizations, IMTA members, experts, KOLs, and industry elites to explore the development of global mountain tourism around the conference theme. The correlated activities of the 2020 IMTA Annual Conference are divided into the “Mountain Hero Club, Marvellous Roadside Scenery" The First Summit of China Self-Driving Tourism Industry Association Provincial Presidents and the Promotion of Guizhou Classic Self-Driving Tour Routes, Entrepreneurs Forum on "Facilitating Mountain Tourism in Guizhou Province", Entrepreneurs Forum on "Facilitating Mountain Tourism in Guizhou Province", Themed Salon of IMTA Members, Photography Exhibition of "Dialogue between Guizhou mountain tourism and famous mountains in the world", "8·9·00" Concept Meeting on New Demands, Market and Consumption, Mountain Tourism & Culture Exhibition and Guizhou Tourism Resource Investigation.
28-29 May 2021
On May 29th, the World Heritage Mountain (Jinfo Mountain) Summit was held in Nanchuan District of Chongqing. May 29th is also International Mountain Tourism Day. The summit was held under the theme of World Heritage Protection and Green Development of Mountain Tourism and the summit focused on the new developments of mountain tourism, aiming to promote the protection and utilization of world heritage sites.
27 September 2021
During September 26-28, the 2021 International Mountain Tourism & Outdoor Sports Conference and the 16th Guizhou Tourism Industry Development Conference kicked off in Tongren city. And the 2021 Dialogue among Famous Mountains (Mount Fanjing) in the World, one of the major events, was held on September 27. The whole event was organized by International Mountain Tourism Alliance (IMTA), themed on “constructing a mountain tourism where man and nature co-exist harmoniously,” aimed at exploring a mountain tourism for the harmonious co-existence of mankind and nature in the post-COVID world, so as to facilitate the high-quality industrialization of mountain tourism in Guizhou province.
21 December 2021
On December 21, the 2021 International Mountain Tourism Alliance(IMTA) Annual Conference kicked off online. Against the backdrop of global COVID-19 pandemic, international organizations, IMTA members, tourism experts, scholars and entrepreneurs from all over the world attended the Conference via videoconferencing , about 50 guests were presented at the main venue in Guiyang.
27-29 May 2022
The theme event of "2022 International Mountain Tourism Day" was successfully held in an online and offline way. The theme of this event is "Mountain Tourism Promotes Healthy Life and Cultural Exchange". the event was held online mainly with offline interaction. Create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, discuss, build and share a bright future for mountain tourism.
17-21 August 2022
The 2022 Asia Mountain Tourism Promotion Conference was held at the headquarters of the International Mountain Tourism Alliance in Guiyang City, Guizhou Province. The conference was held online and offline with the theme of "Amity, Sincerity, Mutual Benefit, Inclusiveness, Cooperation and Sharing -- Jointly Building a New Future for Asian Mountain Tourism". During the conference, the Initiative on Jointly Promoting the Revitalization of Tourism in Asia in Guiyang and the Asian Tourism Promotion Plan and China's Practice of Tourism Poverty Reduction were released.
27 December 2022
On December 27, the second General Assembly of International Mountain Tourism Alliance(IMTA) was held by video conference. The assembly elected the second Council and leadership Leaders of IMTA. They also reviewed the five years of work and proposed the development goals for the next four years and the work plan for 2023. The assembly deliberated and adopted the amendment note of the Statues of the International Mountain Tourism Alliance and other related matters.
January 2023
On January 13, 2023, the "Construction and Evaluation of International Mountain Hot Spring Health Tourism Destinations" jointly researched and compiled by the International Mountain Tourism Alliance, the Asia-Pacific Chongqing Hot Spring and Climate Health Tourism Research Institute, Hainan Tourism Investment Development Co., Ltd., the Professional Committee of Forest Health of the Chinese Society of Forestry, the Chongqing Climate Center, the International Society of Natural and Forest Medicine, the Japan Forest Medicine Research Association, and the Special Committee of Forest Health of the World Federation of Chinese Medicine was officially released and implemented from the date of release.
April 2023
From April 21st to 23rd, the "2nd China Wuhan Cultural Tourism Expo" hosted by the Central Propaganda Department, the Ministry of Culture and Tourism, and the Hubei Provincial Government was held at the Wuhan International Expo Center. The International Mountain Tourism Alliance made its debut at the exhibition, occupying the C-position of the International Pavilion with a special booth. The thrilling outdoor adventure, the challenging mountain bike, the stylish and cool water equipment, and the full atmosphere of the camp facilities... The clever design and presentation style complemented the fashionable mountain life, which was somewhat eye-catching. It was a positive action for the alliance to join hands with its members, the international mountain tourism industry, and destination agencies to participate in the construction of mountain tourism platforms, products, and industries in the new era, and jointly promote the revitalization and high-quality development of mountain tourism after the epidemic.
29 May 2023
Themed "Connecting Mountainous Wonder, Sharing Beautiful Life, Promoting Tourism Revitalization", the 2023 International Mountain Tourism Day was successfully held in Vientiane, Laos on May 29. In the special context of accelerating post-pandemic tourism reshaping worldwide, and in combination with a series of major opportunities brought by regional economic cooperation to the tourism industry, taking Asian countries and regions as the starting point, tourism destination agencies, market entities, tourism-related research institutions, and alliance members are working together to actively respond to new opportunities and challenges faced by mountain tourism, explore tourism operation rules for new consumer demand, discuss tourism supply, product development strategies and solutions, promote the acceleration of tourism market recovery and customer flow interaction, and jointly promote the construction and development of sustainable mountain tourism governance system.
August 2023
From August 17th to 20th, the 10th Western China Cultural Industry Expo and the 2023 Xi'an Silk Road International Tourism Expo were jointly held in Xi'an, Shaanxi Province, with a total exhibition area of over 100,000 square meters. Nearly a thousand exhibitors from home and abroad gathered to seek cooperation and development in the cultural and tourism industries. The International Mountain Tourism Alliance exhibition area was digitally enabled cultural tourism, showing the cutting-edge technology and development prospects of mountain tourism. It made a wonderful appearance at this year's Western China Cultural Industry Expo. Fu Yingchun, Vice Chairman and Executive Secretary General of the Alliance, led a delegation to participate in the exhibition.
15 September 2023
The 2023 Annual Meeting of the International Mountain Tourism Alliance and the "Dialogue of World Famous Mountains" kicked off in Xingyi City, Guizhou Province. The in-depth discussions focused on the theme of the annual meeting, "Innovation and Destination Construction of Mountain Tourism Resources", and the theme of the dialogue of world famous mountains, "Empowering Mountain Tourism Health and Well-being with World Famous Mountains". With a broad and forward-looking vision and an open and shared mentality, they discussed strategies for the protection, innovative utilization, and development of mountain resources.
October 2023
On October 13th, the 2023 China-ASEAN Expo Tourism Exhibition, co-hosted by the Ministry of Culture and Tourism and the People's Government of Guangxi Zhuang Autonomous Region, was grandly opened at the new venue of Guilin International Convention and Exhibition Center in Guangxi. This year marks the 20th anniversary of the establishment of the strategic partnership between China and ASEAN. The theme of this tourism exhibition is "Mountains and Rivers Meet and Set Out Together". The institutions and enterprises from 37 countries and regions including ASEAN participated in the exhibition, and the International Mountain Tourism Alliance was invited to participate.
November 2023
The 2023 China International Tourism Fair, co-hosted by the Ministry of Culture and Tourism of China, the Civil Aviation Administration of China, and the Yunnan Provincial Government, was grandly opened in Kunming, Yunnan Province on November 17th. The theme of "Hello, China" attracted representatives from the tourism departments of South Africa, Thailand, Myanmar, Cambodia, Vietnam, Nepal, Malaysia, Laos and other countries, as well as international organizations such as the United Nations World Tourism Organization, the World Tourism Alliance, the Asia-Pacific Tourism Association, the International Mountain Tourism Alliance, the Pacific Tourism Organization, and the Shanghai Cooperation Organization. Representatives from various fields of the global tourism industry participated in the fair. The grand scale and strong popularity of the fair showed a good expectation of rapid recovery of international and domestic tourism.
December 2023
The special training session on "IMTA Mountain Tourism Business Innovation and Community Co-construction" was held in Chengdu. The training focused on in-depth analysis and case sharing around the theme, exploring and grasping the characteristics and laws of mountain tourism operation, and obtaining methodologies for ideological guidance and practical support.
29 May 2024
On May 29th, the 2024 International Mountain Tourism Day themed event was successfully held in Nice, the French department of Alpes-Maritimes. Representatives of the Chinese embassies and consulates in France, representatives of the French cultural tourism sector, local government representatives, representatives of international organizations, representatives of the International Mountain Tourism Alliance members, tourism agencies, tourism-related enterprises, industry experts, news media, etc. gathered together to discuss and interact around the theme of "civilized mountain tourism" and the theme of "climate change and mountain tourism response strategies", spreading the development concept of mutual learning among civilizations and promoting the innovation of the "mountain tourism +" model.
June 2024
The Ministry of Culture and Tourism announced the results of the 2023 evaluation of social organizations, and the International Mountain Tourism Alliance was awarded the honorary title of "Excellent" by the Ministry of Culture and Tourism for social organizations.
26 September 2024
On September 26, 2024, the IMTA Annual Conference 2024 opened in Xingyi, Guizhou Province. With the theme of "Inclusiveness, Mutual Learning, Innovation—Empowering Sustainable Mountain Tourism with New Quality Productive Forces", the conference pooled wisdom and strength from across the industry to discuss and share innovative development paths for high-quality and sustainable mountain tourism in the context of the new era, with a particular emphasis on empowering the sector through new productive forces.
