Working Together to Make New Contributions to the Rejuvenation of Asian Tourism
With the theme "Amity, Sincerity, Mutual Benefit, Inclusiveness, Cooperation, and Sharing——Jointly Building a New Future for Asian Mountain Tourism", the 2022 Asian Mountain Tourism Promotion Conference opened in Guiyang, Guizhou Province on 18 August. Zhang Xilong, First-Class Counsel at the Bureau of International Exchange and Cooperation, Ministry of Culture and Tourism of China, addressed the opening ceremony.
The full text is as follows:
The year 2022 is the "International Year of Sustainable Mountain Development". The 2022 Asian Mountain Tourism Promotion Conference, themed by "Amity, Sincerity, Mutual Benefit, Inclusiveness, Cooperation, and Sharing——Jointly Building a New Future for Asian Mountain Tourism", is an active practice of implementing Chinese President Xi Jinping's concept that "lucid waters and lush mountains are invaluable assets" and "Global Development Initiative", as well as a concrete move to implement the central strategy of rural rejuvenation and promote the sustainable development of tourism. It is believed that the conference will set up a cooperation platform for Asian countries to jointly build mountain tourism brands, promote mountain tourism exchanges, and contribute to benefiting mountain people, promoting rural rejuvenation and creating a new future for the sustainable development of mountain tourism.
Asia, rich in mountain tourism resources, plays an important role in global mountain tourism development, and enjoys a bright prospect and huge potential for mountain tourism development. China is an Asian country with abundant mountain tourism resources, with its mountain area accounting for two thirds of its land area; and a large number of world-renowned mountain tourism resorts have emerged in China, making it a major mountain tourism destination in the world. In recent years, China has persisted in the green, cyclic and low-carbon development of mountain tourism, and kept adapting tourism to the development needs of the new era. We have relied on lucid waters and lush mountains to develop the green economy and eco-tourism, drive employment and entrepreneurship, rejuvenate rural areas, and meet tourists' diverse needs for sightseeing, leisure & holidays, immersive experiences, healthcare and fitness, and adventures, promote the harmony of man and nature, as well as the organic unity of environmental and economic benefits, and build mountain tourism into a green industry that leads to a community of life for man and nature.
Guizhou is a representative province for the international development of China's mountain tourism. In recent years, it has made great efforts to build the brand of "Mountain Park, Colorful Guizhou", fostered various business forms of mountain tourism, and achieved encouraging results in mountain tourism development. The International Mountain Tourism Alliance initiated by Guizhou has developed into a globally influential exchange and cooperation platform for mountain tourism development, and played a positive role in promoting the development of global mountain tourism.
As a green industry, mountain tourism is in line with the general trend of sustainable tourism development and has huge potential in terms of eco-friendliness, community empowerment and cultural preservation. We are willing to work with various countries to create opportunities in opening-up, address problems in cooperation, carry out tourism exchanges and cooperation more extensively, and promote the recovery and development of world tourism. We also hope that tourism agencies, industry groups and tourism enterprises in various countries will build consensus and work together to promote the rejuvenation of Asian tourism.
