解树江 Xie Shujiang
基本信息
  • 中文名/解树江 Xie Shujiang
  • 英文名/
  • 国家/
详细介绍

中央民族大学教授,中国品牌研究院院长,中国文旅品牌集群秘书长,国家标准城市品牌评价起草人。曾任浙江诸暨市副市长, 中国城市报总编辑等职。主要服务领域为品牌战略制定、 品牌活动策划、品牌整合传播、品牌绩效评估、品牌资产提升。

Professor of Minzu University of China, President of China Brand Research Institute, General-Secretary of Chinese Cultural Tourism Brand Cluster, Drafter of China Brand evaluation—City. Former deputy mayor of Zhuji City, Zhejiang Province, editor-in-chief of China City News. His main service areas are brand strategy formulation, brand activity planning, brand integration, brand performance evaluation, and brand equity enhancement.