在新型冠状病毒（COVID—19）疫情肆虐全球的当下，我们正共同面对一场突如其来的公共健康危机，山地旅游与全球旅游业一样也面临着前所未有的挑战和危机。在这艰难的时刻，国际山地旅游联盟同各位会员紧紧相依并十分惦念，谨向您及家人、同事致以最深切诚挚的慰问！
旅游业关联度高、带动面广、综合性强，在世界经济中占有重要地位并日益发挥着独特的作用。据世界旅游组织统计，2019 上半年全球国际游客人数达到 6.71 亿人次。旅游业作为劳动密集型的现代服务业，高度依赖人员流动和现代交通等相关产业，是各行业中最易受到包括公共健康危机在内的各类危机冲击的产业之一，本次公共健康危机，使包括山地旅游在内的全球旅游业蒙受到巨大损失。
从旅游业带动就业、扩大消费、增进友谊、连通世界、创造美好等特性，可以预期旅游业将是推动经济复苏的重要引擎，我们应为旅游业的复苏和振兴做好准备。山地旅游历来秉持亲近自然、绿色低碳、健康环保的理念，疫后势必更加受到从业者的重视，其衍生出的高品质产品也必将受到消费者青睐。我们要坚定对重振山地旅游的信心，及时并深入研究疫后旅游复苏新思路、方法和路径，让生态文明、可持续旅游理念成为我们共同的遵循，让山地成为人与自然和谐相处的美丽家园。
联盟将认真履行宗旨和服务会员的义务，积极助推疫后山地旅游的复苏振兴；做优做实“国际山地旅游日”等自创平台，促进会员和同业信息畅通；搭建商务对接平台，促进业内资源的流动与整合；设立国际山地旅游专项奖，通过有效渠道开展会员宣介和市场拓展，提供会员智力支持，促进会员间合作。
希望您与联盟秘书处保持紧密联系，将您的意见及诉求告知我们，联盟秘书处将及时给予回应。“阳光总在风雨后”，让我们风雨同行，共同迎接山地旅游重焕生机的美好时光！
国际山地旅游联盟秘书处
2020 年 4 月22 日
The Sun Always Shines After The Storm
——To all IMTA members
Amid the global spread of COVID-19, we are facing a sudden public health crisis, and mountain tourism is confronted with an unprecedented challenge and crisis as global tourism is. In the hard times, the International Mountain Tourism Alliance (IMTA) is concerned about you and hereby extends the sincerest greetings to you and your families and colleagues!
With a high degree of relevancy and a wide coverage, tourism plays an important and increasingly unique role in the world economy. According to statistics released by the United Nations World Tourism Organization (UNWTO), the total number of international tourists hit 671 million in the first half of 2019. As a labor-intensive modern service industry that highly relies on personnel flow and industries like modern transportation, tourism is one of the industries most prone to the impact of public health crisis and other crises. Global tourism, including mountain tourism, has suffered great losses from the ongoing public health crisis.
It is expected that tourism will boost economic recovery in view of its features of driving employment, expanding consumption, enhancing friendship, connecting the world and creating the best. We should brace ourselves for tourism recovery and rejuvenation. Mountain tourism, inspired by the concept of nature, green, low carbon, health and environmental protection, is sure to draw greater attention from tourism practitioners after the pandemic, and quality products derived from mountain tourism will definitely be favored by consumers. We should firm up the confidence in rejuvenating mountain tourism, duly explore new ideas, methods and paths of post-pandemic tourism recovery, make the concept of eco-civilization and sustainable tourism our common guideline, and build mountains into a beautiful home where human and nature are in harmony.
IMTA will earnestly implement the purpose and obligation of serving members, and support the recovery and rejuvenation of mountain tourism after the pandemic; will improve own platforms including "International Mountain Tourism Day", and promote smooth information communication between members and in the industry; will build business matching platforms to promote the flow and integration of industrial resources; and will set up International Mountain Tourism Awards, conduct member promotion and market development through effective channels, provide intellectual support for members, and promote member cooperation.
Hopefully you will keep close contact with us and let us know your opinions and appeals. We will give timely response. "The sun always shines after the storm". Let's work together for the rejuvenation of mountain tourism!
Secretariat of the IMTA
April, 2020
